A process to estimate the actual level of awareness of Facebook users regarding privacy and security within the social network
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Abstract
We propose a process to estimate the actual level of privacy and security of Facebook users. It was based upon two factors: the risk level, which was generated by psychosocial behaviors on Facebook; and the user’s level of culture in terms of security and privacy. This process was applied to a sample of Facebook users and, when comparing their level of actual awareness, related to security and privacy, with their level of hypothetical awareness (the one presumed by them); three options were obtained: hypothetical level = actual level, for the 41.15% of interviewees; hypothetical level < actual level for the 20.35%; and, hypothetical level > actual level for the 38.50%. Conclusions: 1) The iterative application of the guidelines, provided by the Grounded Theory and Hermeneutics, allowed to structure a solid foundation for a conceptual model of causes of cyber risks. 2) The process authentically reflects the reality of the Facebook users in three ways: they can have a hypothetical level that coincides with their actual level; or a hypothetical level which may be underestimated or overestimated when compared to their actual level. 3) The process provides with complementary data which may contribute to a safer experience within the social network.
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