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Diego Jesus Mamani Quispe https://orcid.org/0000-0001-6904-9492

Liliana Calisaya Mestas https://orcid.org/0000-0002-5771-8668

Arístides Candia Zurita https://orcid.org/0000-0002-6830-9499

Manuel Rogelio Tejada Mandujano https://orcid.org/0000-0002-2121-648X

Abstract

At this stage of the economic recovery in which exporting companies in Latin America and the Caribbean are resuming their activities after the contraction of COVID-19 worldwide, it is necessary to identify the practices that were effective and the current barriers to achieve international expansion in the company. In addition, the marketing strategy is the pillar to provide value to customers. The objectives of the article are to identify the key elements in marketing strategies and to know the main successful practices that were implemented and the challenges in marketing strategies in exporting companies in Peru. Method/s a systematic review was carried out according to the PRISMA strategy of the theses published in the RENATI repository about marketing strategies in exporting companies in Peru, analyzing with an observation sheet according to the objective, methodology, results, conclusions, recommendations which was interpreted according to the qualitative approach revealing the categories with the Spss program version 23 Result/s In the main results of the published theses the potentialities of exporting mypes is their takeoff in use of digital marketing strategies, employment of marketing mix strategies and the environment through state policies such as financing funds to innovate and market contribute directly and the challenges is to generate added value. And the theses are from the area of Administration and International Business with centralism of private universities in the variables of export (31%), marketing strategies (27%) and international performance with 15%.

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Section
Chapters

How to Cite

Mamani Quispe, D. J., Liliana Calisaya Mestas, Arístides Candia Zurita, & Manuel Rogelio Tejada Mandujano. (2024). INTERNATIONAL MARKETING STRATEGIES IN EXPORTING COMPANIES IN PERU: A SYSTEMATIC REVIEW. New Trends in Qualitative Research, 20(1), e943. https://doi.org/10.36367/ntqr.20.1.2024.e943