Modelo para la enseñanza – Aprendizaje de la investigación cualitativa, a partir de un estudio de la economía colaborativa en Celaya, Guanajuato, México

Abstract

This paper offers a guide for beginning researchers that allows them to carry out their first investigations under the qualitative method with greater clarity, using as means an exploratory investigation about the state of the sharing economy based on information technologies in Celaya, Guanajuato, Mexico. This economic phenomenon has been widely accepted in Mexico, where studies conducted in recent years show signs of changes in the consumption patterns of the country's middle class. Objective; explore how the sharing economy develops in the municipality of Celaya, Guanajuato, Mexico based on: the identification of the participants involved, the relationships that exist between them, the reasons that lead them to choose this business model over the traditional and the benefits obtained by participating in it. Methods The research strategy that is considered appropriate for obtaining results that allow describing the phenomenon is the qualitative methodology, through the design of grounded theory. It is proposed to use the semi-structured interview as the main data collection tool, the types sampling by chains, type cases and experts. The analysis of the information obtained will be carried out under the interpretative framework of the grounded theory with the assistance of specialized software (Atlas.ti).